OUR VALUES

Lean product development

Our efforts are always derived from actual conversations with real users, realtors and clients. We strive to learn quickly, build fast and always be testing ideas.

We use resources frugally and insist on only spending time on things that truly matter at our stage.

Why
Real Estate?

Technology is unable to replace the human touch; it cannot have the empathy needed to negotiate in a high stakes environment or thoughtfully translate a person needs into a home transaction. It still cannot appraise a home like a local expert can.

Empathetic local experts can make a huge difference in their client's largest transaction, they deserve more exposure.
And people want to find them.

Who is doing this?

My name is Ali, I'm Leanly's founder. I'm a geek Real Estate Broker and Product Manager in Miami, who helps hundreds of people buy and sell homes (directly as their Realtor), and does user interviews in between showings and Open Houses.

I created Leanly to develop practical software, and qualified it as a Licensed Florida Real Estate Brokerage so it can have access to all the data we need to create products. Becoming a broker to work on my own also enables me to use my realty proceeds to bootstrap Leanly's product discovery process.

My conversation topics are: product management, startups, the local Real Estate market, the Miami food scene, helping others, continuous improvement and living relentlessly.

I'm looking for a technical co-founder to partner with, learn more here.

Ali and Glenn Kelman, CEO of Redfin

OUR STORY

Made by Realtors® for Realtors®

In Miami, Florida.

A geek real estate broker joined by software engineers to build things people love.

Our vision is to use software to enable great Real Estate agents to work more efficiently, so they can help more clients. And then drive more people to trust them.

We're just getting started, and are creating apps for Listing Agents, Property Managers, Transaction Coordinators and Customers.